About Place
Based in Sydney’s Double Bay, Place Estate Agents was established with the goal of breaking free from real estate traditions and offering an unprecedented level of customer care and service. As a full service agency, we have quickly grown to become a progressive and driving force in Eastern Suburbs real estate with a large base of loyal clients, both local and international.
The degree to which we welcome innovation is unique, as is our culture, which we nurture carefully. Our aim clear – we want to achieve the best possible price in the shortest period of time while providing you with the most enjoyable and rewarding real estate experience possible. We aspire to being the best at everything we do, from service and marketing to relationship building, customer satisfaction and, of course, results. Our desire is to improve the way our industry operates and because of this we embrace change and challenge real estate norms.
There’s one question which governs all of our business decisions – “what’s best for our clients?” We actively seek to provide our customers with the best people in the industry. Our hand-picked team of highly specialised experts has a proven track record for outstanding results, fist class service and efficiency. Our people work as a cohesive team so when you list a property with Place you receive the backing of an entire team of professionals dedicated to selling your property, not just one person.
Our sales consultants and property managers are able to focus 100% of their energy on dealing with clients because they’re backed up by dedicated support staff including marketing specialists, business units and IT specialists. We place a strong emphasis on the training and development of all employees and provide them with the resources needed to not only meet our clients’ expectations but to exceed them.
How do we find you the perfect place to live?
Purchasing a property is one of the most emotionally and financially important decisions you’ll ever make. Whether you’re looking to buy or lease, our team at Place Estate Agents is here to help you through the process to ensure you’re thrilled with your new home or investment. Our knowledge of the local market and our broad experience is an important advantage. We will listen to your unique needs, determine your individual property goals and guide you every step of the way, offering astute advice and insight.
We have hundreds of properties listed right across the Eastern Suburbs, from affordable studios to penthouse apartments and luxurious multi-million dollar waterfront mansions. Our website provides one of the best property search tools in the East. Sign up for our New Property Alert, enter your specific property requirements, and you’ll be emailed as soon as we list a property meeting your criteria, giving you the jump on the market.
Our site also offers handy hints for buying at auction or private treaty, as well as comprehensive suburb profiles to give you an overview of each locale. It provides information for international buyers looking to purchase locally as well as loan and stamp duty calculators so that you can work out just how much you can afford to borrow and how much duty you’ll be paying upfront.
How do we expertly market your property?
Place is one of the most distinctive real estate brands in Sydney and also one of the most respected, which gives your property an edge in the marketplace right from the start. Our marketing is perhaps our most innovative area. We’re industry leaders in high-impact, cost-effective campaigns, with proven strategies which expose your property to the maximum scope of potential buyers.
Our team will tailor a campaign specifically for you and your property using a combination of print media, web, database, public relations and signage. We use expert photographers, copywriters and floorplanners to produce exceptional quality, eye-catching marketing material.
We can also recommend professional, cost-effective consultants to help style your home or add furniture to a vacant property so that it’s perfectly presented and configured in a way that will appeal to the current market.
Around half of all our sales come from our unique e-marketing strategies. We have one of the East’s most extensive database networks, meaning we have direct access to thousands of genuine buyers who are actively looking to purchase. Our comprehensive, advanced website is one of the premier search sites for real estate in the Eastern Suburbs, providing extensive worldwide coverage for your property.
Our high-quality in-house magazine ‘Places’ is distributed in cafes, local businesses, in our offices and at all open homes. It’s an excellent showcase for all Place properties. ‘Just listed’ invitation cards are delivered to all homes in the vicinity of every property we market. Research shows that your buyer is likely to come from within the local area, so this targeted direct marketing is particularly effective.
We have excellent relationships with the property editors of the various media across Sydney and the country, enhancing the chances of receiving free editorial coverage for your property.
Clients can relax in our unique in-house café and enjoy a showcase of our properties on our high definition LCD screens. In addition, we have a revolutionary street-front movie wall which is viewed by up to 30,000 cars per day – the perfect forum for promoting property to a captive audience.
Our ‘Fresh’ brand is another market-leading innovation. It’s a unique and eye-catching brand designed to highlight properties which are brand new to the market, quickly alerting buyers to property they will be yet to see.
Designed by specialist interior architects and featuring the very latest in audio visual technology, our in-house auction room is the most advanced and comfortable environment in which to sell our clients’ most precious assets. Buyers and vendors are treated to first-class service whenever they deal with Place.


